One Video Can Change Your Business: 10 Ways to Use a Brand Video to Grow Your Company
If you're investing in video marketing, chances are you're thinking about social media first.
While social media is important, it's only one piece of the puzzle.
At MEM Media, we've been helping businesses grow with professional video production since 2020, and we've found that the companies getting the biggest return aren't necessarily making more videos—they're simply getting more out of the ones they already have.
A professionally produced brand video can become one of the most valuable marketing assets your company owns.
Here are the 10 ways we use one brand video to help businesses generate more clicks, more calls, and more customers.
1. Put Your Brand Video on Your Website
Your website is often the first impression someone has of your business.
Instead of making visitors read paragraphs about who you are, let them meet you through video.
A professionally produced brand video immediately builds trust by showing your team, your culture, and the people behind the company.
It answers questions before they're ever asked.
Related Services
Brand Videos
Website Video Production
2. Use It Across Organic Social Media
One video becomes dozens of pieces of content.
Pull short clips for:
Facebook
Instagram
LinkedIn
TikTok
YouTube Shorts
Instead of constantly creating new content, you're repurposing one professionally produced asset into months of posts.
3. Turn It Into Paid Advertising
Your brand video shouldn't just sit on YouTube.
Use it in:
Facebook Ads
Instagram Ads
LinkedIn Ads
Google Display
YouTube Ads
Video advertising consistently outperforms static graphics because people connect with people.
4. Send It Through Email & Text Messages
When someone asks:
"What does your company do?"
Don't send a paragraph.
Send your brand video.
The same goes for:
Sales follow-ups
Lead nurturing
Appointment confirmations
Networking introductions
Video helps prospects feel like they've already met you before your first conversation.
5. Start Every Presentation With Video
Whether you're speaking at:
BNI
Chamber events
Conferences
Sales meetings
Start with your brand video.
Instead of explaining your company for five minutes, let the video do the heavy lifting while you focus on building relationships.
6. Include It in Every Proposal
One of the easiest ways to separate yourself from competitors is to include your brand video inside every proposal.
When a potential customer compares multiple quotes, they're much more likely to remember the business they've actually seen.
Trust wins business.
7. Use It on TVs & Digital Displays
If customers visit your location, your video should be playing.
Great places include:
Reception areas
Waiting rooms
Showrooms
Retail displays
Office lobbies
Your business keeps selling even while your employees are busy helping someone else.
8. Pin It to Your Social Profiles
Most businesses pin announcements.
Instead, pin your brand video.
It's often the very first thing someone sees when they visit your:
Facebook page
LinkedIn profile
X profile
Make sure that first impression tells your story.
9. Play It at Trade Shows
Trade shows are crowded.
People walk past hundreds of booths.
Video stops people.
A looping brand video immediately communicates:
Who you are
What you do
Why someone should stop
It's one of the easiest ways to increase engagement at live events.
10. Leave Behind a Video Book
This is one of our favorite strategies.
Instead of handing someone another brochure they'll throw away...
Hand them a Video Book.
When they open it, your brand video automatically plays.
It's memorable.
It's unique.
And prospects regularly show them to coworkers, decision makers, and referral partners—meaning your message continues spreading long after the meeting is over.
Why Brand Videos Work
People don't buy from companies.
They buy from people they trust.
A great brand video bridges the gap between meeting someone online and feeling like you've already met them in person.
That's why brand videos consistently become one of the highest ROI marketing investments businesses make.
Ready to Grow Your Business With Video?
If you're looking for a video production company that creates videos designed to generate real business—not just look good—we'd love to help.
Whether you need a brand video, customer testimonials, recruiting videos, or an ongoing video marketing strategy, our goal is simple:
More clicks. More calls. More customers.
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