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  • Writer's picturePatrick Carlile

Top Reasons to Include Video in Your Marketing Strategy

Updated: Feb 12

Video Camera making creating marketing material

Why your Business Needs Video

You may wonder if using video is worth your time, energy, and money to include as a part of your marketing strategy. The simple, direct answer is yes.

Video is a rapidly improving medium that continues to become more innovative, accessible, and customizable. No matter where you look, it is clear that this medium is dominating. With so many opportunities on the internet, businesses need to use tools such as social media and their website in order to grab their audience's attention competitively.

Using visual media marketing has the ability to capture a wide audience. Even the most casual of consumers can be enticed through this medium. Visual marketing is a great tool to show people exactly what they want in an easily digested way. Providing your audience with visuals makes information easier to remember and is more enjoyable for the consumer to consume.

As of 2023 visual media comprises 82% of worldwide web traffic. Creating entertaining, relatable, and engaging content now will give you a leg up on your business needs. Now is the time to invest in your brand and make sure that consumers know who you are.

Video has a high ROI

Investing money in video production and video marketing can be expensive, and it may feel like a daunting task. Keep in mind that not only are consumers 64% more likely to purchase a product or invest in a service that they saw advertised in an ad but also it makes your brand overall easier to locate.

Utilizing this effective tool can help you earn big money if you use it correctly. Just from a social media standpoint, 76% of individuals share content with their friends and family, especially if they find it fun or entertaining. This may not necessarily be the ROI you expected but think of the possibilities of your content being seen and the increased traffic to your website.

Additionally, it is easier and cheaper than ever before to create good and reliable video content. Whether you are doing it yourself or hiring a professional agency, it is possible for any brand and will be well worth their time.

Video helps with SEO

Speaking of your website, did you know you are 53 times more likely to appear first in a Google search if you have a video embedded on your site? When Google shows a thumbnail with something to watch alongside a search result, users are more likely to click on it!

This goes hand in hand with shares across social media and searches made with a search engine. Creating specific content for the audience you want to reach can increase trust, sales, brand loyalty, conversions, and more!

People Love it! Video helps build Trust and Relatability

Consumers won’t purchase your product or service unless they understand how it works and how it will benefit their lives. Many consumers are still afraid of purchasing off the internet because of the fear of being scammed or being taken advantage of.

Using this medium allows your brand to accurately and concisely showcase what you have to offer. Consumers will go out of their way to skip ads and avoid automated phone calls, but they will seek out what they do want. 57% of consumers said that after watching an explainer or how-to video for a product or service they were interested in, they were more confident in making an online purchase.

Finally, trust is the most important thing you can develop through using a visual medium. Trust is the foundation of conversions and sales. Your visual content gives a face and a voice to your brand; when people can see and hear an actual person get behind a brand, this instantly gives that business credibility and reliability.


Making visual media a part of your marketing strategy will only benefit your business in the long run. It provides a high return on investment by helping you become more accessible to your potential consumers and increases your credibility in their eyes. Putting a face to your services and products can make all the difference.

If you are ready to take your brand to the next level, we can help you accomplish everything discussed in this article! To get started, click here.

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